![]() has 2 deferent screen mode to protect your eyes. Nice smooth design, simple and interface interface that allows you to easily use the application. You won't need to search in different sites for this book, today our app allows you to easily download & install this item in one click. Chan Kim and Renee Mauborgne argue that lasting success comes from creating blue oceans: untapped new market spaces ripe from growth. ![]() The authors define blue oceans as those markets associated with high potential profits. The term blue ocean was coined by insead business school professors Chan Kim and Renee Mauborgne in their book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (2005). Īnd the term refers to the vast "empty ocean" of market options and opportunities that occur when a new or unknown industry or innovation appears. The New Blue Ocean Strategy Casebook (1) The New Blue Ocean Strategy Casebook (1) Devendra Singh. ![]() Blue ocean is an entrepreneurship industry term created in 2005 to describe a new market with little competition and less budget to start and avoid mistakes that destroy new companies. Blue Ocean Strategy has introduced a number of practical tools.
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